Got a Question?

Whether you’ve hired copywriters in the past or this is your very first experience, you’ll want to feel comfortable with you choice. Below are the answers to some questions you may have.

Of course if you have any specific questions, I invite you to send them to me directly. I’ll get back to you with the answers within 24 hours.

Here Are Some Frequently Asked Questions:

How do I know you’re qualified?
What is your specialty?
What about MY field?
Who else have you worked for?
Can you explain your process?
What if I want changes to my copy?
How long does a project take?
How can we get started?

Answers:

How do I know you’re qualified?

I’ve been writing all my life. . . almost literally. At the age of 12, I wrote my first novel—with ten chapters! By the time I turned to copywriting, I’d published 5 novels and many articles, written game products for Microsoft, created brochures and myriad other products for Boeing, written two software manuals, and owned my own corporate writing business.

What this means to you is that I know my way around words—I’ve been called everything from master communicator to talented wordsmith.

As a graduate of advanced training in copywriting, and specialized courses in a variety of niches including B2B, web writing, self-help, fundraising and several others, I am well qualified to work with you on your project.

That is not to say that I don’t have a specialty. . . .

What is your specialty?

Although I like to say I can write anything, like most copywriters, I get really excited about a couple of specialized markets.

First up, business stories.

Case studies, success stories, and company histories fit neatly into my background as an author of both fiction and non-fiction for young people and for adults.

Quite often I find that companies don’t realize they are sitting on a gold mine of stories that could help build pride among employees, show customers that they are a company of real people who can be trusted, and present a picture of who they are through the eyes of those who have used their products or services.

There is simply no asset more valuable than a company’s stories.

Second, Corporate Communications.

Because of my corporate background with Microsoft, Boeing and others, Corporate Communications are also at the top of the list of materials I often write—both internal and external. So, if your need is for news articles, brochures, corporate campaigns, event publicity. . . or most other needs having to do with our corporate world, I am ready and qualified to provide those services.

What about MY field?

Maybe your product is a new supplement or a worthy cause that desperately needs donations. Because I work closely with clients and study their companies before I write for them, I believe you’ll find that the copy I produce for you will meet or exceed your expectations, regardless of the niche you’re in.

My very first client, Christopher Valdez, is a 7th degree black belt in Kajukenbo (an Hawaiian form of martial arts) and works with kids who are vulnerable to being recruited into gangs. In the process of writing a promotion for his school, The Youth Corps of America, I helped Chris clarify his business in his own mind, and together we’ve come up with ideas for future fundraising that he hadn’t even considered. I felt privileged to work with him and learn all about the way of the peaceful warrior.

The key to successful copywriting does not rely on the particular niche a client occupies, but rather the copywriter’s curiosity to learn and ability to communicate with the industry’s experts and customers.

Who else have you worked for?

My freelance clients include American Writers and Artists, Inc., International Living Magazine, Copy Protégé Virtual Mentor Program, Bob Bly, The Youth Corps of America, The University of Washington School of Education, The Boeing Company, Microsoft, Nobeltec (marine software) and others. Please contact me to discuss my client and project lists in detail.

Can you explain your process?

As soon as you contact me, I will ask you pointed questions about your company and what you want to accomplish.

Then we’ll discuss your particular project. I’ll want to see other materials you’ve produced—what you liked or didn’t like about them, and how well they served their purpose.

Once we’ve agreed on the scope of the project and you’ve provided me with the materials I might need, I’ll give you a date when you can expect the first draft.

I respect your time and schedule, so at that point you’ll receive a letter re-stating what we’ve agreed to, ensuring there will be no surprises. I pride myself on being on time, every time. And for coming in on budget.

What if I want changes to my copy?

Not to worry. I expect changes—it’s part of the process. Seeing your ideas expressed in words will help you refine your message. Together, we’ll discuss and make the necessary changes right away—assuming they are part of the agreed assignment scope, and brought to my attention within three weeks of the final project delivery.

It’s my pledge to you that you’ll be proud of the copy we produce together. All revisions, based on your guidelines, will be done at my own expense.

How long does a project take?

To a large extent, it depends on you. The sooner I can speak with your experts and have access to the materials I ask for, the sooner I can get to work crafting your copy—usually, two or three weeks after the preliminary research period.

Also, during the writing process, I may need access to you or an expert a time or two. In some cases, I will ask you to look at part or all of a preliminary draft, to make sure we are on the right track.

Getting back to me quickly will ensure that the project moves along. My time estimate takes all of these factors into account. When possible, I deliver projects early.

Evaluations or critiques of existing copy can be done very quickly, in as little as a few hours in some cases (depending on my availability and the amount of copy to be evaluated).

How can we get started?

It’s simple. Send me an email and include contact information plus a brief description of your project. I’ll get back to you, usually within 24 hours, and we’ll go from there.

click here for >> Pat McCord Contact Information

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